News.
What we're reading, writing, and arguing about — every week.
Food & BeverageHema Saw Cats Hugging Winter Melons Online — Now It's Selling 'Cat Cooling Melons'
Summer in China is brutal, and cats — covered in fur, dramatically opposed to air conditioning bills — are struggling.
Food & BeverageTsingtao Turned the World Cup Into a Hotpot Board Game — and It Made Perfect Sense
Every World Cup, brands fight tooth and nail for the official sponsorship spots — the pitch-side LED boards, the matchball ceremony, the badge on the broadcast.
AIThe hottest part of Shanghai’s giant AI expo WAIC is hidden in the basement
Shanghai’s World Artificial Intelligence Conference is designed to overwhelm visitors with scale.
FashionLOEWE Made a Pair of Sandals Out of Fuse Beads — and It Works
LOEWE's latest campaign doesn't feature a runway, a celebrity face, or even a glossy studio shoot.
FashionFREITAG teamed up with Taobao's VIP club to turn scrap truck tarps into tiny flowers
FREITAG is not the kind of brand you expect to see doing a Taobao VIP collab.
Food & BeverageHaidilao Just Turned a Childhood Browser Game Into a Hotpot Party — and 500,000 Free Ice Creams
July 10 marked the start of a nationwide team-up that, on paper, sounds like a cultural Rorschach test: Haidilao (海底捞), China's infamously service-obsessed hotp
Food & BeverageFeng Zikai's Watermelons Are Now a Coffee Drink — And It Works
Lucky Cup Coffee (幸运咖) just did something smarter than your average summer collab: they went and put Feng Zikai's watermelons into a cup.
Food & BeverageLuckin’s Minions Takeover: How a Summer Collab Became a Two-Month Treasure Hunt
Luckin Coffee has a summer playbook, and it goes something like this: find an IP with sky-high recognition, roll out drinks and merch in waves, and let the coll
Food & BeverageKFC is giving away whole watermelons with fried chicken in China
China has officially entered Sanfu — the hottest stretch of the year — and KFC is celebrating it in the most Chinese way possible: by giving away whole watermel
Food & BeverageKFC China Just Turned Its Viral Chicken Feather Duster Into a Fan — and It's Already Gone
Last summer, KFC China asked a question no one was asking: what if we made a feather duster out of chicken feathers and sold it as merch?
BeautyTo Summer 's New 'Bare' Body Care Line Started as a Nude Painting — Now It's About Cotton Seeds
Five years ago, Chinese fragrance brand To Summer (观夏) launched a perfume called "裸" (Bare/Nude), inspired by Chang Yu's painting Nude Woman .
RetailA mall in Shenzhen just turned flip-flop kicking into a full-on championship
A mall in Shenzhen just turned flip-flop kicking into a full-on championship A shopping mall in Shenzhen has taken one of southern China’s most ordinary pieces