Celeteque Partners With VOGUE China and Dunhuang Academy on Film Documenting Fan Jinshi's 60-Year Guardianship of Mogao Caves
Celeteque released a film on October 16, 2026 with VOGUE China and the Dunhuang Academy, featuring ambassador Ma Long listening to Fan Jinshi recount 60-plus years guarding the Mogao Caves.
Celeteque (修丽可) has released a campaign film produced in partnership with VOGUE China (《VOGUE 服饰与美容》) and the Dunhuang Academy (敦煌研究院), centred on Fan Jinshi (樊锦诗), honorary director of the Dunhuang Academy and the subject of the biography My Heart Belongs to Dunhuang: A Self-Account by Fan Jinshi, authored by Gu Chunfang (顾春芳). The film was published on October 16, 2026.
Brand ambassador Ma Long and Gu Chunfang travelled to Dunhuang to meet Fan Jinshi in person. Ma Long takes the role of "listener" in the film, drawing out Fan Jinshi's account of more than 60 years spent protecting the Mogao Caves. The campaign frames that decades-long dedication alongside an athlete's years of disciplined training, using the parallel to articulate brand values of professionalism and sustained commitment.
The collaboration brings together a table tennis champion, a literary scholar, a celebrated cultural heritage expert, and two institutional partners — VOGUE China and the Dunhuang Academy — in a single long-form video project. Rather than a product demonstration, the film positions Celeteque through the stories of people whose careers embody endurance.
