Haier Names Table Tennis Star Sun Yingsha Global Brand Ambassador in AI Smart Home Campaign
Haier named table tennis champion Sun Yingsha as global brand ambassador on October 13, 2026, centering the campaign on its AI smart home product range.
Haier (海尔) announced on October 13, 2026 that Sun Yingsha (孙颖莎) will serve as its global brand ambassador, launching a campaign that positions her competitive profile alongside the brand's AI-powered home appliance lineup.
The campaign advertisement moves between competition scenes and domestic settings, showing Sun Yingsha using Haier's smart home features across multiple product categories including refrigerators, air conditioners, and washing machines. The campaign theme, "Love Sha Sha, AI at Home" (爱莎莎 AI 在家), draws a direct line between her on-court drive and the brand's smart home proposition.
The collaboration spans Haier's full home appliance portfolio, making Sun Yingsha a face for the brand across its core hardware categories rather than a single product line. No additional campaign partners or media placement details were disclosed at announcement.
