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What we’re reading, writing, and arguing about this week.
MarketingTaobao turned 'cute pets' into a crime-scene art exhibition — starring the wreckage
Every pet owner knows the moment: you open the door, the sofa has sprouted stuffing, the tissue box has exploded into snow, and the culprit is staring up at you
AutomotiveA Chinese EV Just Got Jimmy Choo's Signature Crystals — and Diana's Blue Satin
Jimmy Choo didn't just lend his name to a car. He designed one.
Food & BeverageAvène and Manner Team Up So You Can Get a Serum With Your Latte
Your next Manner order just got a lot more French.
FashionHOKA Took a Trail Shoe and Turned It Into a Zen Garden
HOKA makes shoes for grinding out miles on technical trails. BEAMS is the Tokyo retail institution that has spent decades curating how Japan dresses.
MarketingTaobao/Tmall turned a pet trade show into a story about giving up half your bed
At the 28th Asia Pet Fair, one of the region's biggest pet industry trade shows, Taobao and Tmall's pet division didn't just set up a booth.
MarketingA $0.25 flop became China's box-office sleeper hit — and brands went feral chasing it
It opened in theaters and made 169 yuan — about 23 US cents — across its first nine days. No official account, no trailer, no poster.
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AnyMind Group
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BINGO Digi
Shanghai
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Shanghai
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Shanghai
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