News.
What we're reading, writing, and arguing about — every week.
LuxuryLouis Vuitton Opens Limited-Time Book Workshop on Shanghai's Yuyuan Road
Louis Vuitton ran a limited-time Book Workshop on Shanghai's Yuyuan Road, offering photobook binding, screen printing, and curated reading until October 11, 2026.
TechVivo Partners With CCTV News to Release Short Film Shot Entirely on the X500 Pro Max
Vivo and CCTV News produced a short film shot entirely on the X500 Pro Max, built around the message that ordinary people are the most compelling landscape.
BeautyBanmuyuetian Launches "Golden Autumn Osmanthus Moon" Mid-Autumn Gift Box With Two New Body-Care Products
Banmuyuetian's circular Mid-Autumn gift box launches September 24, 2026, bundling two new osmanthus body-care products with a dual-use sachet and seasonal snacks.
CultureXiaohongshu Opens Third Nearby Writing Competition Across 45 Cities With Blancpain Literary Award Partnership
Xiaohongshu's third Nearby Writing Competition launched September 1, spanning 110 submission points in 45 cities and partnering with Blancpain's literary award from September 12.
LuxuryMaison Margiela REPLICA Launches Tokyo-Exclusive Fragrance "Letter Never Sent" at Ginza Six
Maison Margiela REPLICA's Tokyo-exclusive "Letter Never Sent" fragrance, inspired by 1995 memories, launches at Ginza Six priced at 31,900 yen for 100ml.
FashionLevi's and Sacai Release Third Collaborative Denim Collection With 12 Deconstructed Pieces
Levi's and Sacai release their third collaborative collection on October 6, 2026, with 12 deconstructed denim pieces in natural and washed indigo.
Food & BeverageBawang Tea Launches Mid-Autumn Miffy Collaboration With Osmanthus Drinks, Glow-in-the-Dark Packaging, and Tiered Merchandise
Bawang Tea has launched a Mid-Autumn Miffy collaboration featuring three osmanthus drinks, glow-in-the-dark packaging, and tiered merchandise bundles.
Sports & WellnessOn and Zendaya Launch Season Two of Action-Movie-Inspired Activewear Collection With New Cloudnova Moon Shoe
On and Zendaya released the second season of their action-movie-inspired co-creation series on October 5, 2026, adding a new Mary Jane-silhouette shoe.
Seasonal & EventTaobao Launches Multi-Format Mid-Autumn Campaign Centered on Mascot Taobao Xiaobao and a "Dual Moon" Installation
Taobao's Mid-Autumn 2026 campaign pairs an AI video, a giant moon installation, and a Su Shi-themed mascot storyline with limited-edition mooncakes from Meixin.
Food & BeverageStarbucks Opens Two Urumqi Flagship Stores Featuring Xinjiang Intangible Cultural Heritage Performances and Local Flavors
Starbucks opened two Urumqi flagships on September 29, one featuring live Xinjiang Twelve Muqam performances and local-flavored drinks available at 2,700+ stores nationwide.
Food & BeverageJD.com Jingxi Uses AI Short Films and a Seafood Game to Sell Mantis Shrimp at 19.9 Yuan
JD.com Jingxi launched three AI short films starring a Dragon King character to promote mantis shrimp at 19.9 yuan, tied to an on-site game and social referral mechanic.
LuxuryLEMAIRE Collaborates With Photographer AiHeMei and Ceramic Artist Li Qing on Three Handmade Ceramic Plates
LEMAIRE partners with photographer AiHeMei and ceramic artist Li Qing to produce three handmade plates combining painting and ceramics for autumn-winter 2026.