News.
What we're reading, writing, and arguing about — every week.
Food & BeverageBubble Tea Gets a Storybook Makeover: CHAGEE Taps an 80-Year-Old Illustrator for Its Summer Drop
CHAGEE (霸王茶姬) just made a summer play that has nothing to do with celebrity endorsements or viral dance challenges — and everything to do with an 80-year-old pi
BeautyBeast's 15th Birthday Is a Mirror Maze Filled With Watermelons and Hidden Perfume
Fifteen years ago, Beast (野兽派) was just a flower shop on Weibo — no storefront, no catalog, just an account that took orders through DMs and wrote a story for e
Food & BeverageManner Coffee's Latest Collab Turns a Korean Fashion Brand Into Summer's Chillest Cup
MANNER's collaboration cadence is relentless — but their latest drop with Korean designer brand Rest & Recreation suggests they've figured out something smarter
MarketingHELLY HANSEN's Summer Collab Rides a Chinese Pun About 'Howling' Into the Wild
Norwegian outdoor brand HELLY HANSEN just made its first move into the designer-toy space — and the hinge point is a single Chinese character: 嗷 (áo).
MarketingMcDonald's Brings Back Wang Leehom 23 Years Later — This Time With Fries
In 2003, Wang Leehom stood in a McDonald's, threw on a pair of headphones, and delivered a Chinese-language hip-hop track that would burrow into a generation's
Food & BeverageHema Is Putting Indie Chinese Winemakers on 500 Supermarket Shelves
Walk into any Hema supermarket in China right now and you'll find something unusual in the wine aisle: a bottle with a winemaker's actual face staring back at y
Sports & WellnessNearly Half of YONEX's Revenue Now Comes from China — Here's How That Happened
Here's a number that makes you stop: nearly 48% of all YONEX revenue now comes from China.
RetailALDI’s plain white ice cream boxes have Chinese shoppers asking if they can use insurance
ALDI China has accidentally turned discount ice cream into one of the summer’s funniest retail stories.
TravelCtrip Made Jackie Chan Rip Down a Green Screen — and It's Actually a Brilliant Tourism Pitch
Here's a problem no amount of drone-shot mountain panoramas can fix: when foreign travelers picture China, they're often picturing a movie — cinematic, distant,
FashionMINI Just 'Robbed' a Chinese Shoe Brand — and It's the Best Campaign Stunt We've Seen This Summer
Here's a sentence you don't read every day: three MINI Cabriolets just emptied a Shanghai shoe boutique and sped off into the night — and the brand whose store
Food & BeverageNew York’s Molly Tea stores lost the logo and became “? Tea”
New York’s Molly Tea stores did not just change their name.
FashionUnder Armour Taps Chinese Designer Feng Chen Wang to Lead a Radical New Women's Line
Under Armour just made a move that quietly rewrites the sportswear collaboration playbook — and it did it from Paris.