News.
What we're reading, writing, and arguing about — every week.
Food & BeverageTaobao Flash Purchase and Midea Petal Pro Team Up for World Food Day Campaign Centered on Chinese Mealtime Rituals
Taobao Flash Purchase and Midea Petal Pro rice cooker marked World Food Day with a Shanghai offline activation and a social storytelling campaign themed around meals as expressions of care.
Sports & WellnessOn Running Honors Roger Federer With Drone Display Over Shenzhen in "Thank You Every Match" Campaign
On Running staged a Shenzhen drone display tracing Roger Federer's career for its "Thank You Every Match" tennis campaign on October 16, 2026.
Sports & WellnessSalomon and Jolin Tsai Launch XT-WHISPER SUEDE JOLIN Collaborative Sneaker
Salomon and Jolin Tsai are releasing the XT-WHISPER SUEDE JOLIN sneaker on October 19, 2026, inspired by flame imagery from Tsai's song "Safari."
LuxuryBalenciaga and Valorant Open Concept Internet Cafe in Shanghai During 2026 Champions Global Finals
Balenciaga and Valorant opened a free concept internet cafe in Shanghai with 70 PC stations during the 2026 Champions global finals.
FashionLOEWE and On Launch Collaborative Footwear and Apparel Collection with Artist-Led Campaign Film
LOEWE and On debut two new shoe models and an apparel line on October 18, 2026, with a campaign film directed by Rosie Marks.
adidas stole the show at Shanghai Fashion Week — and the runway was just the beginning
adidas came to Shanghai Fashion Week with a runway show, but the catwalk was only one part of a much bigger plan.
FashionTimberland and Jacquemus Launch Crocodile-Embossed Boat Shoe in Two Colorways
Timberland and Jacquemus have co-designed a crocodile-embossed Authentic Boat Shoe in brown and navy blue, launching October 18, 2026.
BeautyCeleteque Partners With VOGUE China and Dunhuang Academy on Film Documenting Fan Jinshi's 60-Year Guardianship of Mogao Caves
Celeteque released a film on October 16, 2026 with VOGUE China and the Dunhuang Academy, featuring ambassador Ma Long listening to Fan Jinshi recount 60-plus years guarding the Mogao Caves.
BeautyFrederic Malle and PEACEMINUSONE Reimagine Classic Musc Ravageur Fragrance in Limited Edition Collaboration
Frederic Malle and PEACEMINUSONE are releasing a limited edition of Musc Ravageur on October 17, 2026, with new packaging bearing G-Dragon's signature crossed daisy.
EducationDuolingo Launches Shanghainese Course With City-Wide Offline Campaign Spanning Transit, Stores, and Pop-Up
Duolingo launched a 50-unit Shanghainese course backed by themed transit cards, branded partner stores, and a pop-up at Pudong Art Museum.
BeautyEstee Lauder and Sanlian Lifestyle Weekly Launch Women's Health Video Series for Breast Cancer Awareness
Estee Lauder and Sanlian Lifestyle Weekly released a three-part video series on October 16 featuring women aged 19, 32, and 49 discussing breast health.
Food & BeverageChangyi 100% Partners With Animated Character Nailong on Digestive Health Campaign Across Chengdu
Changyi 100% teamed up with animated glutton character Nailong on a multi-activation campaign in Chengdu, blending school-gate stunts with digestive health messaging.