Estee Lauder and Sanlian Lifestyle Weekly Launch Women's Health Video Series for Breast Cancer Awareness
Estee Lauder and Sanlian Lifestyle Weekly released a three-part video series on October 16 featuring women aged 19, 32, and 49 discussing breast health.
Estee Lauder (雅诗兰黛) and Sanlian Lifestyle Weekly (三联生活周刊) have released a video series focused on women's breast health, timed to Breast Cancer Awareness Month on October 16, 2026. The collaboration takes the form of three short films, each featuring a woman at a distinct life stage — aged 19, 32, and 49 — sharing personal stories about her body and her relationship with breast health.
The series is organised around the theme "Understanding is the beginning of breast-friendly awareness," drawn from the Chinese tagline meaning that knowledge precedes genuine care. By spanning three generations of women, the campaign frames breast health as a concern that cuts across age groups rather than one confined to a single demographic.
The content is distributed via video channels. No viewership or engagement figures were available at the time of reporting.
