News.
What we're reading, writing, and arguing about — every week.
FashionUnder Armour Taps Chinese Designer Feng Chen Wang to Lead a Radical New Women's Line
Under Armour just made a move that quietly rewrites the sportswear collaboration playbook — and it did it from Paris.
MarketingDuolingo Just Put Vocabulary Words on Tissues, and the Internet Can't Decide If It's Brilliant or Unhinged
The green owl has escaped your phone. And it's now watching you wipe your mouth.
BeautyA Chinese Beauty Brand Threw a Party Where Guests Meditated, Then Danced
Most beauty exhibitions want you to look at things. herbeast's wants you to walk through seven days of your life and come out cleaner on the other side.
RetailLongchamp Turned Shanghai Into a Real-Life Treasure Hunt
Forget boring store visits — Longchamp just turned Shanghai into one giant treasure hunt, and honestly, it's genius 🗺️ The French luxury brand launched an "expl
FashionSongmont's New Jewelry Line Asks You to Wear Your Patience
Songmont (山下有松) has spent the last few years doing something unusual for a Chinese accessories brand: it's been saying no to loud.
MarketingTaobao just redefined 'football babe' — and it has nothing to do with cheerleading
World Cup marketing usually follows a predictable script: athletes, adrenaline, stadium roar.
FashionCASETiFY Just Brought Toy Story and G-Dragon's PEACEMINUSONE Into the Same Room
There's a very specific Venn diagram of people who grew up with Toy Story and people who have a PEACEMINUSONE peace daisy somewhere in their wardrobe — and CASE
MarketingXiaohongshu Threw a Cake Party for Its 66th Anniversary — and Let the Internet Decide Who Got a Slice
On June 6, 2026, outside Xiaohongshu's Shanghai headquarters on Madang Road, a cake appeared.
Food & BeverageChina's Biggest Condiment Brand Just Launched a Water Bottle — and It's Free
Here's a sentence no one expected to write: one of China's largest condiment companies just entered the water bottle market.
Food & BeverageHeytea Is Letting Customers Invent Their Own Drinks — And Name Them
Heytea is handing over the lab coat.
AICursor's AI coding cafés are spreading across China
Cursor's rise over the past year has been one of the biggest stories in AI software.
MarketingChinese E-Scooter Brand Taps Cellist Turned Fashion Icon for Y2K-Style Campaign
When Chinese e-scooter brand Aima wanted to launch their new Metaverse Oi model, they didn't just hire a celebrity—they created an entire Y2K fever dream 🌙 The