Maison Margiela REPLICA Launches Tokyo-Exclusive Fragrance "Letter Never Sent" at Ginza Six
Maison Margiela REPLICA's Tokyo-exclusive "Letter Never Sent" fragrance, inspired by 1995 memories, launches at Ginza Six priced at 31,900 yen for 100ml.
Maison Margiela (美森玛吉拉) Fragrances launched "Letter Never Sent," a Tokyo-exclusive addition to its REPLICA line, on October 1, 2026. The fragrance draws on memories of Tokyo in 1995 and the transition from handwritten correspondence to digital communication, expressed through notes of ink, red cedar, and white musk.
The bottle carries Maison Margiela's signature archival-style label marked "Tokyo, 1995," consistent with the REPLICA line's documentary aesthetic. The fragrance is priced at 31,900 yen for 100ml and is available exclusively through a limited concept store at GINZA SIX B1F in Tokyo.
The concept store features two experiential installations: a Photo Booth for visitors to capture imagery, and a Letter Bar where guests can write letters by hand using pen, paper, and ink — materials that echo the fragrance's thematic preoccupation with analog communication.
