News.
What we're reading, writing, and arguing about — every week.
Gaming91-year-old “Game Grandpa” is living every gamer’s dream retirement
Yang Binglin, known online as “Game Grandpa,” is a Chinese retired petroleum engineer from Fuzhou who became a viral gaming creator on Bilibili.
GamingChinese Grocery Chain Turns QQ Farm Into Actual Farmland You Can Rent
Anyone who grew up stealing virtual vegetables at 3am on QQ Farm is about to feel personally attacked.
MarketingChinese snack brand creates moving billboard parade to feed hangry office workers
Picture this: you're a tired office worker, stomach growling at 3pm, when you look up and see a massive billboard..
SocietyXiaohongshu launches 'Old Red Book' magazine for seniors who've gone viral
Xiaohongshu just did something unexpectedly brilliant — they launched a physical magazine called "Old Red Book" (老红书 Beyond the Years) dedicated entir
MarketingHEYTEA Teams Up With China's Official Art Publisher for Rebellious Children's Day Campaign
HEYTEA just dropped the most unexpectedly nostalgic Children's Day campaign by teaming up with People's Fine Arts Publishing House — China's official art publis
CultureMINISO's anti-smoking campaign uses wordplay to ban cigarettes but allow everything else
MINISO just dropped one of the cleverest anti-smoking campaigns we've seen, and it's all about wordplay that works way better in Chinese than it sound
Marketing2,000 People Did Yoga on China's Great Wall Because Lululemon Went All Out
What do you get when you combine ancient Chinese architecture with modern wellness culture?
RetailHARMAY turns a mall into a school with nostalgia-driven store concept
Remember those plastic school chairs, metal lunch boxes, and the smell of chalk dust?
TechXiaohongshu Just Scored the 2026 World Cup Broadcasting Rights in China
Plot twist nobody saw coming: Xiaohongshu, the app where you go for skincare routines and aesthetic cafe recommendations, just became China's exclusive World Cu
RetailDuolingo’s green owl just invaded MINISO, and Chinese shoppers are not safe
Duolingo and MINISO have launched one of the funniest brand collaborations in China right now: a full “shop while you study” takeover that turns casual retail t
TravelSichuan Airlines let kids become “little flight attendants” for Children’s Day
Sichuan Airlines gave some of its youngest passengers a very cute upgrade for Children’s Day: a chance to experience life as “little flight attendants.
Food & BeverageCHAGEE just turned its signature tea drinks into Geelato
CHAGEE just turned its signature tea drinks into Geelato! CHAGEE is no longer satisfied with being something you drink on a hot day.