News.
What we're reading, writing, and arguing about — every week.
MarketingAn internet aunt, a pineapple pun, and a milk brand's bid to bottle good luck
If you've spent any time on Chinese social media recently, there's a decent chance you've had 潮汕如姨 stuck in your head — the Chaoshan aunt who became an overnigh
RetailA mall in China turned last-minute summer homework into a full-on “competition”
A mall in China turned last-minute summer homework into a full-on “competition” For shopping malls, the old formula was simple: run a sale, offer some coupons,
AutomotiveA Xiaomi dealer turned a 20-car showroom into a giant collectible display case
There's something almost too satisfying about watching a car slot perfectly into a display cube.
Food & BeverageSushiro Is Turning One of Gaming's Best Indie Hits Into an Actual Sushi Meal
Most restaurant and game collaborations require some creative contortion to make them work. A strategy game meets a bubble tea brand?
TechTencent's WorkBuddy just threw a four-day 'coffee festival' — and the AI is the barista
For most productivity tools, coffee is a punchline — the thing you're supposedly replacing with better focus.
FashionPUMA Turned Its 75-Year Archive Into a Shanghai Pop-Up Museum
PUMA has a habit of mining its back catalog, but this month it's going deeper than a re-release.
Food & BeverageThis Chinese Snack Giant Just Gave Its Mascot a Debut Single
Sunflower seed giant Chacha — the brand behind those ubiquitous little blue-and-white packets — just did something no Chinese snack maker has pulled off before:
MarketingTaobao turned 'cute pets' into a crime-scene art exhibition — starring the wreckage
Every pet owner knows the moment: you open the door, the sofa has sprouted stuffing, the tissue box has exploded into snow, and the culprit is staring up at you
AutomotiveA Chinese EV Just Got Jimmy Choo's Signature Crystals — and Diana's Blue Satin
Jimmy Choo didn't just lend his name to a car. He designed one.
Food & BeverageAvène and Manner Team Up So You Can Get a Serum With Your Latte
Your next Manner order just got a lot more French.
FashionHOKA Took a Trail Shoe and Turned It Into a Zen Garden
HOKA makes shoes for grinding out miles on technical trails. BEAMS is the Tokyo retail institution that has spent decades curating how Japan dresses.
MarketingTaobao/Tmall turned a pet trade show into a story about giving up half your bed
At the 28th Asia Pet Fair, one of the region's biggest pet industry trade shows, Taobao and Tmall's pet division didn't just set up a booth.