News.
What we're reading, writing, and arguing about — every week.
MarketingTaobao just redefined 'football babe' — and it has nothing to do with cheerleading
World Cup marketing usually follows a predictable script: athletes, adrenaline, stadium roar.
FashionCASETiFY Just Brought Toy Story and G-Dragon's PEACEMINUSONE Into the Same Room
There's a very specific Venn diagram of people who grew up with Toy Story and people who have a PEACEMINUSONE peace daisy somewhere in their wardrobe — and CASE
MarketingXiaohongshu Threw a Cake Party for Its 66th Anniversary — and Let the Internet Decide Who Got a Slice
On June 6, 2026, outside Xiaohongshu's Shanghai headquarters on Madang Road, a cake appeared.
Food & BeverageChina's Biggest Condiment Brand Just Launched a Water Bottle — and It's Free
Here's a sentence no one expected to write: one of China's largest condiment companies just entered the water bottle market.
Food & BeverageHeytea Is Letting Customers Invent Their Own Drinks — And Name Them
Heytea is handing over the lab coat.
AICursor's AI coding cafés are spreading across China
Cursor's rise over the past year has been one of the biggest stories in AI software.
MarketingChinese E-Scooter Brand Taps Cellist Turned Fashion Icon for Y2K-Style Campaign
When Chinese e-scooter brand Aima wanted to launch their new Metaverse Oi model, they didn't just hire a celebrity—they created an entire Y2K fever dream 🌙 The
GamingWallace burger chain teams up with horror game Identity V in China's most random crossover yet
Wallace, China's ubiquitous budget burger chain, just dropped the most unexpected collaboration of 2024: a full partnership with NetEase's horror mobile game Id
Food & BeverageHeytea's Disney Store Just Got a Major Kaleidoscope Makeover
Heytea just unveiled the third iteration of its iconic Shanghai Disney store, and this time they're going full kaleidoscope mode 🌈 The popular tea chain reopene
FashionA Chinese fragrance brand just opened a 'pharmacy' for your mood — inside a 700-year-old academy
Picture this: you walk into a 700-year-old imperial academy in Beijing, past ancient archways and quiet courtyards, but instead of a musty museum, you're greete
Food & BeverageThat Time a Chinese Lemon Tea Brand Accidentally Made the Best Erling Haaland Merch
Here's a sentence I didn't expect to write: a Chinese lemon tea chain just stumbled into making the most charming piece of World Cup merch, and it involves a ti
EntertainmentShanghai turned SpongeBob’s background fish into the city’s most relatable summer attraction
If you thought SpongeBob and Patrick would be the biggest stars of a SpongeBob exhibition, Shanghai has other ideas.