News.
What we're reading, writing, and arguing about — every week.
FashionPUMA Turned Its 75-Year Archive Into a Shanghai Pop-Up Museum
PUMA has a habit of mining its back catalog, but this month it's going deeper than a re-release.
Food & BeverageThis Chinese Snack Giant Just Gave Its Mascot a Debut Single
Sunflower seed giant Chacha — the brand behind those ubiquitous little blue-and-white packets — just did something no Chinese snack maker has pulled off before:
MarketingTaobao turned 'cute pets' into a crime-scene art exhibition — starring the wreckage
Every pet owner knows the moment: you open the door, the sofa has sprouted stuffing, the tissue box has exploded into snow, and the culprit is staring up at you
AutomotiveA Chinese EV Just Got Jimmy Choo's Signature Crystals — and Diana's Blue Satin
Jimmy Choo didn't just lend his name to a car. He designed one.
Food & BeverageAvène and Manner Team Up So You Can Get a Serum With Your Latte
Your next Manner order just got a lot more French.
FashionHOKA Took a Trail Shoe and Turned It Into a Zen Garden
HOKA makes shoes for grinding out miles on technical trails. BEAMS is the Tokyo retail institution that has spent decades curating how Japan dresses.
MarketingTaobao/Tmall turned a pet trade show into a story about giving up half your bed
At the 28th Asia Pet Fair, one of the region's biggest pet industry trade shows, Taobao and Tmall's pet division didn't just set up a booth.
MarketingA $0.25 flop became China's box-office sleeper hit — and brands went feral chasing it
It opened in theaters and made 169 yuan — about 23 US cents — across its first nine days. No official account, no trailer, no poster.
MarketingAt ChinaJoy, Taobao turned anime merch into literal grain — and collectors loved it
Every subculture has its own vocabulary, and in China's anime fandom, guzi (谷子) is the word that means everything.
MarketingHeytea Gave Qixi Back to the Weaving Women — Literally
Every year around Qixi, brands race to sell the most elaborate version of romance.
MarketingKuaishou's Qixi Ad Ditches the Couples — and Gives a Village's Elders the Weddings They Never Had
For most of China's older generation, the grandest thing about their marriage was the paperwork.
Food & BeverageMARNI turned one of China's most famous teas into a Gelato — in Hangzhou, of course
MARNI's traveling flower shop has been doing something quietly clever for over a decade.