News.
What we're reading, writing, and arguing about — every week.
FashionAdidas Originals and Simone Rocha Unveil FW2026 Collection Anchored by Sculptural Footwear and Reworked Archive Silhouettes
Adidas Originals and Simone Rocha's FW2026 collection, debuted at London Fashion Week in February 2026, pairs archive tracktops with pearl-and-crystal footwear.
Food & BeverageSubway China and Rolife Launch DIY Miniature Store Campaign With Themed Venues in Shanghai and Beijing
Subway China and Rolife launched a joint campaign on August 31, giving meal purchasers a DIY miniature Subway store kit and opening themed venues in Shanghai and Beijing.
FashionDiesel's FW2026 Campaign Sends Life-Size Cardboard Models to Five Cities for Street-Level Portraits
Diesel's FW2026 "Multiplicities" campaign plants life-size cardboard model standees in real streets across Shanghai, London, Cairo, New Delhi, and Rio.
CultureHangzhou's Tiantianli Mall Hosts Four-Day "What Shift You Work" Festival With Xiaohongshu Creator Xiaoshu
Tiantianli mall in Hangzhou runs a four-day anti-office-culture festival with Xiaohongshu creator Xiaoshu from September 3 to 6, 2026.
MarketingDiDi Runs Harbin Summer Pun Campaign with Migu Music Tie-In and Hundreds of City Touchpoints
DiDi launches a Harbin summer promotion linking a 2-yuan fare to a cooling pun, with Migu Music NFC cars and hundreds of city touchpoints.
Food & BeverageJD's 7 Fresh Coffee Opens Fully Unmanned Beijing Café, Sets Guinness Record With 202 Cups in an Hour
7 Fresh Coffee, the coffee brand launched by JD.com in late 2025, opened a fully unmanned, 24-hour smart café at Galaxy SOHO in Beijing on 16 August 2026.
Food & BeverageDQ Opens World's First "Zero-Modification, Fully Autonomous" Robot Restaurant in Shanghai
DQ and robotics firm Sharpa have opened a fully autonomous robot Blizzard bar in Shanghai, with the robot "小Sha" operating unmodified store equipment for four days.
Sports & WellnessAdidas Maps a Three-Stripe Running Route Across Shanghai's Wutong District to Launch HYPERBOOST
Adidas routed a Shanghai night run across three streets to trace its three-stripe logo, tying HYPERBOOST's Tmall launch to six local neighbourhood businesses.
GamingIKEA and Xbox Launch Nine-Piece YXSTABY Furniture Collection at Gamescom 2026
IKEA and Xbox have unveiled the nine-piece YXSTABY collection, translating thumbstick and D-pad designs into furniture, debuting at Gamescom 2026.
Consumer GoodsFenbid Turns Shanghai and Beijing Metro Stations Into Pain-Relief Art Galleries
Fenbid has reimagined five Western masterpieces as pain scenarios across metro stations in Shanghai and Beijing to advertise its analgesic range.
RetailThe World's Richest Man's Mom Was Spotted Shopping at Miniso — and Buying Plushies
Shoppers at Miniso's global flagship on Shanghai's Nanjing East Road got a surprise this week when Maye Musk — mother of Elon and a billionaire-adjacent celebri
FashionCrocs and Pokémon Launch 30th-Anniversary Collection Led by Poké Ball Clog
Crocs and Pokémon mark the franchise's 30th anniversary with a Poké Ball clog, two Jibbitz charm packs, and a three-shoe character wave.