News.
What we're reading, writing, and arguing about — every week.
MarketingDidi's Spider-Man cars are turning random rides into Marvel cameos
Sometimes you open a car door and get a silent driver with the AC cranked too high. Other times, you get Spider-Man.
TechApple's 'Relax, It's iPhone' Campaign Hits Chinese Streets — But Gen Z Isn't Relaxing
Apple just took its long-running "Relax, it's iPhone" tagline to outdoor billboards in China for the first time — and the internet's response has been equal par
MarketingMidea's Billboards Look Like They're Melting — And That's the Point
It's been scorching across China, and instead of fighting the weather, Midea decided to let it do the talking.
Food & BeverageBuy two drinks, get a whole watermelon: Mixue stores launch a giveaway to help farmers
Mixue customers in parts of eastern China are walking out of stores with more than iced drinks. Some are carrying an entire watermelon.
Food & BeverageWanglaoji and Tsingtao Just Made a Beer-Flavored Herbal Tea (Zero Alcohol, Zero Regrets)
Some collaborations make you nod. This one makes you do a double-take, then immediately want to try it.
MarketingBudweiser turned China's breakfast tables into World Cup watch parties
World Cup matches kicking off at 7 AM Beijing time posed a quiet problem: Chinese fans, who normally pack bars for late-night games, suddenly had nowhere to go.
LuxuryTaobao's Maison Margiela Collab: Your First Piece of 'Margiela' Costs Just ¥318
Owning a piece of Maison Margiela usually requires a four-figure commitment and the nerve to walk into a boutique where the sales staff are dressed in lab coats
GamingIn Honor of Kings, You Can Now Grow Your Own Tea — And It's a Collab With a Real Tea Giant
On July 24, tea brand Bawang Chaji (霸王茶姬) did something that sounds like a stoner idea but is apparently very real: it partnered with Honor of Kings and Honor o
Food & BeverageChayan Yuese Is Letting Customers Redraw Its Logo — And Printing the Weirdest Ones
Most brands guard their logo like a crown jewel. Chayan Yuese (茶颜悦色) just handed the jewel box to its fans and said: go wild.
Food & BeverageKFC Just Declared a Potato War — and McDonald's Is Already in the Trenches
McDonald's China has spent the last few weeks watching its fans go feral over fries.
MarketingKimi's New Ad Doesn't Talk About AI — It Just Asks You to Find a Number
Kimi just dropped an ad that barely feels like an ad — and definitely doesn't feel like an AI ad. No sweeping CGI cities.
Food & BeverageLuckin and Duolingo's 'Marriage' Just Had a Baby — and the Internet Is Obsessed
Last summer, Luckin Coffee and Duolingo did something that shouldn't have worked: they got "married.