News.
What we're reading, writing, and arguing about — every week.
MarketingMcDonald's Brings Back Wang Leehom 23 Years Later — This Time With Fries
In 2003, Wang Leehom stood in a McDonald's, threw on a pair of headphones, and delivered a Chinese-language hip-hop track that would burrow into a generation's
Food & BeverageHema Is Putting Indie Chinese Winemakers on 500 Supermarket Shelves
Walk into any Hema supermarket in China right now and you'll find something unusual in the wine aisle: a bottle with a winemaker's actual face staring back at y
Sports & WellnessNearly Half of YONEX's Revenue Now Comes from China — Here's How That Happened
Here's a number that makes you stop: nearly 48% of all YONEX revenue now comes from China.
RetailALDI’s plain white ice cream boxes have Chinese shoppers asking if they can use insurance
ALDI China has accidentally turned discount ice cream into one of the summer’s funniest retail stories.
TravelCtrip Made Jackie Chan Rip Down a Green Screen — and It's Actually a Brilliant Tourism Pitch
Here's a problem no amount of drone-shot mountain panoramas can fix: when foreign travelers picture China, they're often picturing a movie — cinematic, distant,
FashionMINI Just 'Robbed' a Chinese Shoe Brand — and It's the Best Campaign Stunt We've Seen This Summer
Here's a sentence you don't read every day: three MINI Cabriolets just emptied a Shanghai shoe boutique and sped off into the night — and the brand whose store
Food & BeverageNew York’s Molly Tea stores lost the logo and became “? Tea”
New York’s Molly Tea stores did not just change their name.
FashionUnder Armour Taps Chinese Designer Feng Chen Wang to Lead a Radical New Women's Line
Under Armour just made a move that quietly rewrites the sportswear collaboration playbook — and it did it from Paris.
MarketingDuolingo Just Put Vocabulary Words on Tissues, and the Internet Can't Decide If It's Brilliant or Unhinged
The green owl has escaped your phone. And it's now watching you wipe your mouth.
BeautyA Chinese Beauty Brand Threw a Party Where Guests Meditated, Then Danced
Most beauty exhibitions want you to look at things. herbeast's wants you to walk through seven days of your life and come out cleaner on the other side.
RetailLongchamp Turned Shanghai Into a Real-Life Treasure Hunt
Forget boring store visits — Longchamp just turned Shanghai into one giant treasure hunt, and honestly, it's genius 🗺️ The French luxury brand launched an "expl
FashionSongmont's New Jewelry Line Asks You to Wear Your Patience
Songmont (山下有松) has spent the last few years doing something unusual for a Chinese accessories brand: it's been saying no to loud.