Pop Mart Launches THE MONSTERS Beverage Shake Photo Machine as New Handheld Electronic Toy Category
Pop Mart launched a 299-yuan handheld electronic toy on October 30, 2026, built around its LABUBI character with blind box variants and in-game beverage crafting.
Pop Mart (泡泡玛特) launched THE MONSTERS Beverage Shake Photo Machine (THE MONSTERS 饮料摇摇趣拍机) on October 30, 2026, expanding into handheld electronic toys priced at 299 yuan per unit. The device is sold in blind box format in two variants: a regular "Nut" (坚果) edition and a hidden "Peach" (桃子) edition.
The device is built around a pixel-art world called "THE MONSTERS CAFE," operated by the LABUBI character and elf companions. Users can collect ingredients through a "forest picking" mode, attend a "special adjustment classroom" to learn drink-making, and combine 11 raw materials into more than 30 distinct beverages. In-game coins earned through play can be spent on clothing and furniture within the game. A photo feature draws on 26 pixel-art elements tied to THE MONSTERS character universe, and a "Today's MOOD" function lets users switch LABUBI's expressions. Online multiplayer connectivity allows users to interact with others and unlock stamps and coins, with five stamps required to trigger a coin reward. The machine also transforms into a keychain for everyday carry.
An offline activation component is tied to Pop Mart's physical retail network: visiting Pop Mart playlands or designated stores unlocks exclusive in-game ingredients and cosmetics unavailable through standard play.
The launch positions Pop Mart's IP-driven character universe — long the engine behind its blind box collectibles — into interactive consumer electronics, layering gameplay loops, social features, and offline retail incentives onto a single handheld device.
