CLOT and SPOOKY Launch Haunted Maze Experience "Hundred Ghosts Night Parade" for Halloween
CLOT and SPOOKY opened a four-zone haunted maze drawing on Eastern ghost tales and Hong Kong folk taboos for Halloween on October 29, 2026.
Streetwear label CLOT (潮流品牌) partnered with immersive experience company SPOOKY to produce a Halloween haunted maze titled "Hundred Ghosts Night Parade" (百鬼夜行), open on October 29, 2026. The experience is structured across four themed zones that draw on Eastern ghost mythology, Hong Kong folk taboos, and charm paper aesthetics layered with oppressive lighting and soundscapes.
Visitors move through corridors lined with charm papers and encounter scenes rooted in Cantonese supernatural folklore, framing the maze as a test of courage rather than a conventional Halloween attraction. On completing the course, participants can take photos at a dedicated CLOT-branded photo booth named "Scare Like Soul Comes" (嚇似魂來).
A range of limited-edition co-branded merchandise — including charm-pattern T-shirts, hats, and scarves — is available for purchase at the event.
The collaboration reflects a broader pattern in which fashion brands use seasonal experiential events to deepen community engagement and drive limited merchandise sales. By grounding the concept in distinctly local folklore — Hong Kong taboos, charm paper imagery, and Chinese ghost-tale traditions — CLOT positions Halloween not as an imported Western holiday but as an occasion to assert a regional cultural identity, a framing that tends to resonate strongly with younger Chinese consumers.
