Deli Opens "Dream Stationery Shop" at Rural Guangxi Primary School, Expanding CSR Program to 300-Plus Schools Nationwide
Deli opened a "Dream Stationery Shop" at a rural Guangxi primary school, part of a CSR program now spanning 300-plus schools across 11 provinces and Zambia.
Deli (得力), the Chinese stationery brand, opened a "Dream Stationery Shop" at Tu Hu Complete Primary School in Xia Lei Town, Daxin County, Chongzuo, Guangxi during the back-to-school season around September 19, 2026. The shop allowed students to exchange stationery items by submitting a poem, a drawing, or a written note, with the exchange mechanism linked to students' daily performance as a form of positive reinforcement.
The physical space was divided into five functional areas — learning, aesthetic education, educational games, sports, and reading. Accompanying content titled "Children's Little Thoughts" documented students' own aspirations, including remarks such as "I want to be a teacher and teach everyone what I know" and "I like drawing, can I become da Vinci when I grow up."
The Guangxi installation is part of Deli's broader "Dream's One Square" initiative, developed in partnership with the China Children and Teenagers' Fund (中国儿童少年基金会) and women's federations across multiple provinces. The program has so far covered more than 100 rural primary schools across Sichuan, Shandong, Jiangsu, Guangxi, and Jiangxi. Stationery donations have reached more than 300 schools across 11 provinces and autonomous regions nationwide, with coverage extending to Zambia.
Additional figures tied to related campaigns: during the May high school entrance exam season, Deli donated 5 million yuan through associated efforts. Its separate "Rainbow Letters" campaign directed 100 million yuan worth of professional aesthetic education materials to 50 rural schools in Yunnan, Guizhou, and Hunan.
Deli's campaign reflects a pattern among Chinese consumer goods brands of anchoring rural education initiatives to product identity rather than treating philanthropy as a separate channel. Heytea's partnership with the China Rural Development Foundation — which placed Yunnan children's artwork inside stores nationwide — follows a similar logic: channelling charitable activity into brand-facing content that reaches urban consumers while delivering material support to underserved schools. Deli's exchange mechanism, which ties stationery to student-created writing and art, goes a step further by embedding the brand directly into the learning environment itself.
