Xiaomi's YU7 just entered its high-fashion era with Maison Margiela

Xiaomi just gave its YU7 one of its most unexpected upgrades yet — by turning it into Maison Margiela’s official fashion week car in Shanghai 🚗🤍

For Margiela’s Fall/Winter 2026 show in Shanghai, Xiaomi created a YU7 Maison Margiela special livery edition that was used as the show’s VIP shuttle car. The exterior went full Margiela: a matte Bianchetto-style white finish, almost no visible Xiaomi branding, a tiny Maison Margiela mark on the rear, plus the house’s signature four-stitch detail subtly worked into the car. Lei Jun officially revealed the car on April 6, and it instantly became one of Xiaomi’s most talked-about image moves this year.

What made this collab feel bigger is that it was tied into MaisonMargiela/folders, the brand’s China-wide April project built around four house codes: Artisanal, Anonymity, Tabi, and Bianchetto. It started with the Shanghai show, then expanded into exhibitions and experiences across Beijing, Chengdu, and Shenzhen.

Xiaomi also reportedly prepared a Maison Margiela guest gift box around the Xiaomi 17 Pro Max, including a clear phone case, white paint and brush, letting VIPs literally DIY their own Margiela-style painted piece. Add in custom accessories, subtle branding, and non-retail exclusivity, and this whole thing felt less like a normal collab drop — and more like Xiaomi testing what a proper high-fashion EV lifestyle could look like.