Why are Gen-Z in China suddenly using this American celebrity as their avatar?

If you’ve been scrolling Rednote (also known as Xiaohongshu) and suddenly feel like Kris Jenner is everywhere, you’re not imagining it 💅💸

A growing number of Gen-Z users in China have been switching their profile pictures to Kris Jenner — the American TV personality and businesswoman best known as the mastermind behind the Kardashian-Jenner empire. As the family’s longtime manager, she helped turn reality TV fame into a multi-billion-dollar business spanning beauty, fashion, and media. Online, she’s often seen as the ultimate symbol of money-making, control, and “CEO energy.”

That’s exactly why she’s trending.

On Rednote, young users are playfully treating her like a digital “God of Wealth” — changing their avatars as a way to manifest career success, better income, and overall good luck. Manifesting is already a big thing among Gen-Z globally, and this is just the Rednote version of it.

And of course, the trend didn’t stop at profile pics. It quickly evolved into a full meme format: people are Photoshopping Kris into different professions — doctor Kris, lawyer Kris, programmer Kris, boss Kris — turning her into a one-woman career multiverse 😂

It’s less about celebrity obsession, more about using a globally recognizable “rich energy” figure as a low-effort vision board.

Because if success isn’t here yet… at least your profile pic is already in CEO mode.