RedNote Opens First RedMarket in Shanghai
Xiaohongshu, aka RedNote, just took its algorithm outdoors: the platform’s first offline RedMarket ran in Shanghai from Aug 28–31 at 768 Jumen Road, Huangpu, a…
Xiaohongshu, aka RedNote, just took its algorithm outdoors: the platform’s first offline RedMarket ran in Shanghai from Aug 28–31 at 768 Jumen Road, Huangpu, a revamped industrial site. Lines literally snaked down the block in 36°C heat as fans queued with umbrellas ☂️ to shop 100+ vendors across indie fashion, design toys, and feiyi crafts (aka intangible cultural heritage). Plot twist: despite China’s usual “no f&b, no market” vibe, only about 15 food stalls showed up—RedNote leaned hard into lifestyle and creativity instead.
Upstairs were hands-on workshops 🎨 (oil-paper lantern painting, fabric upcycling, seed-pod bells), turning “add to cart” vibes into “make it yourself” moments. Meanwhile in-app, RedNote started testing a big new “Market” tab on Aug 26, signaling its push into lifestyle e-commerce. Not surprising: post-95s make up around 70% of monthly buyers.
Netizens joked it felt like “scrolling RedNote IRL,” while others grumbled their feet hurt… but hey, their new tote bags look fire 👜✨.
Shanghai’s bazaar season just got a very RED upgrade. 🧧
China-thing explainers: “zhongcao” = planting the seed to buy via relatable posts; “feiyi” = nationally recognized heritage crafts.
