Prada Designs Custom Formal Uniforms for China National Women's Football Team at 2026 Aichi-Nagoya Asian Games
Prada has outfitted China's national women's football team in custom navy twill blazers and tailored trousers for the 2026 Asian Games in Aichi and Nagoya.
Prada has designed and produced the official formal uniforms for the China national women's football team (中国国家女子足球队) for the 2026 Asian Games in Aichi and Nagoya. The kit features navy blue diagonal twill cloth tailored into single-breasted two-button blazers paired with long trousers, embroidered with a contrasting-colour phoenix badge emblem representing the national team. A red-and-blue striped cotton undershirt completes the look.
A fashion campaign video featuring all 27 squad members alongside head coach Ante Miličević was released in conjunction with the uniform announcement on September 9, 2026, ahead of the team's competition schedule opening September 12, 2026.
The collaboration follows earlier touchpoints between Prada and Chinese football: the brand had previously engaged with the team in July 2023 and November 2023 before committing to the formal-uniform role for this cycle.
The partnership places a European luxury house at the intersection of national sporting identity and high fashion, dressing a state-level athletic delegation in runway-quality tailoring for a major international multi-sport event. For Prada, the arrangement offers sustained visibility across a high-profile, patriotically charged context that extends well beyond a single campaign moment.
