Dingdong Maicai Launches "Duo Family" Product Line Using Foldable Phone Imagery on WeChat
Dingdong Maicai and Liangxin Craftsmen launched a multi-category "Duo Family" product line on WeChat on September 14, 2026, using foldable phone visuals.
Dingdong Maicai (叮咚买菜), the Chinese on-demand grocery platform, launched a "Duo Family" product line on September 14, 2026, in partnership with Liangxin Craftsmen (良芯匠人). The range spans multiple food categories and is anchored by a visual concept that borrows foldable smartphone imagery to communicate each product's dual or layered character.
Products in the line include Liangxin Craftsmen's Congyoduoduo scallion rolls and Nutsduo jujube sponge cake, a dual-flavor Basque cheesecake, a Guizhou beef hot pot in two flavors, the Dingdong V5 double-flower double-wheat craft beer, and three produce items: tri-color grapes, tri-color cherry tomatoes, and tri-color plums. Each product was presented in campaign visuals styled to resemble an open foldable-screen phone, with the two "screens" used to display the product's contrasting or complementary elements side by side.
The campaign ran on WeChat.
