Chinese E-Scooter Brand Taps Cellist Turned Fashion Icon for Y2K-Style Campaign

When Chinese e-scooter brand Aima wanted to launch their new Metaverse Oi model, they didn't just hire a celebrity—they created an entire Y2K fever dream 🌙

The brand tapped Nana Ou-Yang (Ouyang Nana) as their spokesperson, but this wasn't your typical endorsement deal. The former classical cellist turned fashion icon worked directly with Aima to co-create what they're calling "millennium dreamcore" aesthetics for their new campaign.

The promotional video feels like stumbling into a NewJeans music video circa 2000. Shot with grainy DV camera quality, flip phones, pixelated graphics, and dreamy background music, it follows Ou-Yang through a whimsical dream sequence that instantly transports viewers back to the early 2000s. The whole vibe screams Y2K nostalgia with a distinctly Gen-Z twist.

But the real showstopper was their launch event, dubbed the "Scooter Awards." Instead of a boring product unveiling, Aima built an entire miniature neighborhood with themed rooms: Mint Wave House, Bubble Wonder House, Butter Sweetheart House, and Twilight Polka Dot House. Each space was designed as a "dream slice" you could actually walk into.

The star vehicle? The Aima Metaverse Oi Retro College Edition, designed with what they call "emotional value" in mind. Think burgundy and cream colors with brown leather seats, heart-shaped rearview mirrors that double as accessories, and a polka-dot helmet that makes every ride a fashion moment. There's even a personal "display window" on the scooter where riders can showcase blind box toys or other treasures, plus mood lighting that cycles through seven colors ✨

Ou-Yang, serving as "Chief Scooter Officer," explained their philosophy: make the scooter feel like a friend you're heading out with, not just transportation. And honestly? With details like customizable ambient lighting for night rides and space for your favorite trinkets, they might be onto something.

This isn't Aima's first rodeo with youth culture—they've been consistently finding creative ways to connect with young women through everything from pop-up "driving schools" to collaborations with cute character brands. But this millennium-core campaign feels like their most ambitious attempt yet to make e-scooters genuinely cool 🛵