Chanel Opens COCO NEIGE 2026 Pop-Up Boutique on Shanghai's Wukang Road
Chanel opened a COCO NEIGE 2026 pop-up boutique on Shanghai's Wukang Road on November 1, featuring campaign imagery with brand ambassador Wang Yibo.
Chanel (香奈儿) opened a limited-time boutique at 40 Lane 1, Wukang Road, Shanghai on November 1, 2026, to mark the launch of its COCO NEIGE 2026 collection — the first iteration of the ski-focused line designed by Creative Director Matthieu Blazy.
The collection merges ski-sport functional design with the house's signature elegance, spanning ski wear, oversized jackets and knitwear in quilted fabric, Jersey knit, cashmere and wool. The palette centres on red, combined with blue, yellow and the classic Chanel black, white and beige. Double-striped and colorful checked twill provide visual texture, while animal motifs — penguins and polar bears — appear throughout the range.
Brand ambassador Wang Yibo (王一博) appears in campaign imagery set in snowy mountain scenes, presenting both on-piste ski-run looks and Après-ski leisure styles.
The two-storey boutique is designed as a fully immersive winter environment. The exterior features oversized snowflakes, snowmen and bright red chairs. The first floor is decorated with the collection's animal prints, with accessories displayed on ski cable car-shaped dynamic fixtures and snowflake elements integrated into hooks and spatial details throughout. The second floor shifts to a starry-sky installation extending across the walls and ceiling, creating a winter-night atmosphere intended to guide visitors through the full collection.
COCO NEIGE 2026 is available exclusively through the Wukang Road limited-time boutique, with no additional retail channels announced.
