7-Eleven in Guangdong is selling an edible “shoe sole” and yes, people are eating it

If you thought convenience store food had peaked, think again. 7-Eleven locations in Guangdong just quietly dropped one of the most unhinged snacks of the year: an edible shoe sole. Yes, really 👟😂

The item sits under the oden section and is officially a soy-based tofu snack molded to look exactly like the bottom of a shoe. To fully commit to the bit, it even comes in two “sizes”: a shorter 16 cm version and a longer 24 cm one. Naturally, the internet ran with it. Shoppers started posting photos joking that they’ve “finally eaten a shoe sole,” while comment sections filled up with disbelief and hunger in equal measure.

According to staff explanations and early reviews, the product is a response to a long-running food meme that goes, “This broth is so good, even a shoe sole would taste amazing.” So 7-Eleven basically said: bet 😌

Taste-wise, people who’ve actually tried it say it’s a firm, chewy tofu with a Sichuan-style braised flavor. Slightly tough, very savory, and oddly fitting for something that’s supposed to resemble a shoe sole — the longer you chew, the better it gets.

The snack is currently a Guangdong-only limited item, planned to stay on shelves until early February. Whether it becomes a permanent menu item depends entirely on how hard people keep chewing through it 👀🔥