China Insider
BusinessViral

This drink brand hired abs models as the God of Wealth for its annual party 💸

If you thought company annual parties were just awkward speeches and raffle draws… think again 💸🔥 Chinese herbal sparkling drink brand Hope Water just hosted…

If you thought company annual parties were just awkward speeches and raffle draws… think again 💸🔥

Chinese herbal sparkling drink brand Hope Water just hosted what netizens are calling the “abs annual party” — and yes, that’s exactly what it sounds like.

The theme was “God of Wealth arrives,” but instead of the traditional robed figure, they brought out a full-on ab-flashing boy group dressed as Caishen (God of Wealth). Imagine sacred fortune energy… but with six-packs. The contrast alone broke the internet.

The group performed high-energy dance routines, stepped off stage to high-five employees, threw red envelopes and gold coins into the crowd, and even surrounded lucky attendees seated on a “queen throne” for immersive interaction. The opening choir chanted “All money back my home,” basically turning every working adult’s inner monologue into a slogan.

There was even a limited-edition drink featuring an “abs” label — peel it off to unlock hidden perks.

Hope Water, founded in 2018 in Hangzhou, is known for its herbal sparkling juices inspired by traditional recipes like hawthorn and aged tangerine peel. But clearly, their marketing game is just as bold as their flavors.

Safe to say… this brand understood the Gen Z employee assignment 😭✨

Want the next one in your inbox?

One email, every Sunday. The viral, the important, and the weird.

Read more.