Songmont Returns to Paris Fashion Week With "Song of Mont" Exhibition for Third Consecutive Year
Songmont presents its third consecutive "Song of Mont" exhibition at Paris Fashion Week, debuting its first fragrance alongside handbags rooted in Shanxi heritage and folk craft.
Songmont (山下有松), the Chinese handbag label, is presenting a physical exhibition titled "Song of Mont" (远山有声 SONG of MONT) at Paris Fashion Week for the third consecutive year, having first shown in 2024 and again in 2025. The 2026 edition centres on a white fabric wooden tower installation inspired by ancient towers from Shanxi, the home province of Songmont's founder.
The installation is structured around six display panels, each dedicated to one of the brand's classic handbag series. Featured lines include the "Roof Eaves Series," modelled on the eaves of Shanxi's Nanchantai temple; the "Vegetable Basket Series," drawn from the framework of Chinese kites; and the "Crescent Moon Series," which fuses the aesthetics of Song Dynasty Ru kiln ceramics. The exhibition also uses the traditional Chinese scholar's travelling chest — a wooden box — as its primary curatorial device to present folk handicrafts: patchwork from the Yellow River region, Shanxi tiger-head hats, and Ganzi non-heritage Tibetan textiles. Songmont's first fragrance debuted at the exhibition.
Brand ambassadors attending or associated with the exhibition include actors Wen Qi (文淇), Zhang Jingyi (张婧仪), and Shin Hye-sun (申惠善), as well as French actor Lucas Bravo.
The "Song of Mont" exhibition represents a sustained effort by a domestic Chinese accessories brand to build international visibility through a culturally specific, craft-led narrative at one of fashion's highest-profile calendared events. By anchoring each product line to a distinct regional or historical reference — temple architecture, kite-making, ancient ceramics — Songmont positions its handbags as objects with legible cultural provenance rather than purely commercial design.
