SF Express and Wanke Hotel Launch Mid-Autumn Festival Co-Branded Campaign Linking Logistics With Hotel Stays
SF Express and Wanke Hotel launch a Mid-Autumn Festival campaign on September 25, 2026, bundling shipping benefits with hotel accommodation rewards.
SF Express (顺丰) and Wanke Hotel (万科酒店) have jointly launched a Mid-Autumn Festival campaign titled "Zhangyun Lanyue Yilu Shunfeng" (瞻云揽月 一路顺丰), running on September 25, 2026. The campaign connects hotel guests with logistics services through co-branded entry points on both the Wanke Hotel mini-program and the SF Express platform.
Through the Wanke Hotel mini-program's dedicated co-branded activity page, users can claim exclusive SF Express shipping benefits to send souvenirs, regional specialties, or luggage requiring advance transfer. On the SF Express side, users accessing its co-branded activity entry point can receive Yunshu Hotel (悦榕酒店) accommodation rights, a Yunshu Manor (悦榕庄) essential oil diffuser set, and SF Express shipping benefits — bundling hospitality rewards with delivery services in a single promotional mechanic.
The campaign integrates two distinct consumer touchpoints: the hotel booking and stay experience, and the parcel shipping journey. The Mid-Autumn Festival setting — a holiday associated with family reunion, gift-giving, and travel — provides a natural context for both sending packages home and rewarding hotel guests with experiential prizes.
