M Stand Coffee Collaborates With Toy Brand OZAI on Co-Branded Blind Box and Redesigned Cups
M Stand coffee chain launched a co-branded blind box and cup redesign campaign with toy brand OZAI on September 28, 2026.
M Stand, a Chinese specialty coffee chain, launched a cross-brand collaboration with OZAI (哦崽), a trendy toy brand, on September 28, 2026. The partnership centers on a co-branded blind box campaign featuring OZAI's signature characters across multiple variants.
As part of the collaboration, M Stand redesigned its coffee cups with OZAI's character imagery, bringing the toy brand's aesthetic into the in-store coffee experience. Plush blind boxes featuring OZAI characters were released simultaneously alongside the cup designs, giving consumers both a consumable and a collectible entry point into the campaign.
The collaboration places M Stand within a growing pattern of Chinese food and beverage brands pairing with collectible toy and character intellectual property to drive foot traffic and generate social sharing around limited merchandise.
