Louis Vuitton’s Luggage Goes Soul-Searching Across China
Fresh off opening its ship-shaped concept store in Shanghai 🚢, Louis Vuitton just launched “The Spirit of Travel”, a campaign taking its iconic trunks…
Fresh off opening its ship-shaped concept store in Shanghai 🚢, Louis Vuitton just launched “The Spirit of Travel”, a campaign taking its iconic trunks, Speedy, and Steamer bags on a three-stop journey across China. First stop — the misty Li River in Guilin 🚤, famous for its postcard-perfect karst mountains and tranquil waters. Then it’s off to Datong’s Xuankong Hanging Temple 🛕, a 1,500-year-old wooden marvel clinging to a cliff face. Finally, Zhangjiajie in Hunan 🏞️, home to towering sandstone pillars said to have inspired the floating mountains in Avatar. The vibe? Less runway, more road trip — just stunning views, timeless bags, and a quiet nod to the soul-searching side of travel.
Which of these spots would you pack your bags for?
