Chinese Heritage Sportswear Brand Huili 1927 Debuts 2027 Spring/Summer Collection at Paris Fashion Week

Huili 1927 (回力1927) presented its 2027 Spring/Summer collection, titled "Jing Yan Qian Xing" (境衍千形), at Bonjour Echoes 2026 during Paris Fashion Week on October 3, 2026. The show was held at the Palais de Chaillot.

The collection is organised into three product lines. "Jingwu 2.0" (精武2.0) draws on Lingnan martial-arts heritage, combining print patterns and Chinese button closures with contemporary sportswear construction. The Everyday Wear line is rooted in Shanghai street style under the "Haipai Yichu" (海派衣橱) concept, designed for daily styling. LAB 1927 is an experimental line merging sportswear and fashion silhouettes.

Footwear is central to the presentation. The brand's classic WK79 tennis shoe appears in new colorways, and a Year of the Sheep limited-edition shoe draws inspiration from Mount Kailash and Tibetan antelopes.

Huili 1927's appearance at Bonjour Echoes 2026 reflects a broader pattern in which Chinese brands use Paris Fashion Week as a platform to build international visibility while foregrounding cultural identity — drawing on regional heritage, craft references, and Chinese design codes rather than assimilating to prevailing Western aesthetics. The Songmont case, covered in our own reporting, shows a similar strategic logic: Songmont has returned to Paris Fashion Week for three consecutive years, using the platform as an ongoing brand-building exercise rather than a one-off moment.