Bawang Tea Princess and CLOT Launch Co-Branded Matcha Series With Tiered Merchandise
Bawang Tea Princess teams up with streetwear label CLOT on September 16, 2026, for a three-drink matcha series and tiered co-branded merchandise campaign.
Bawang Tea Princess (霸王茶姬), the Chinese tea beverage chain, is launching a collaboration with streetwear label CLOT (陈冠希主理潮流品牌) on September 16, 2026, centred on a three-drink matcha series and an accompanying range of co-branded merchandise.
The three drinks are: "Rich Matcha with Vanilla Seeds," made with Madagascar Bourbon vanilla, sifted matcha, a matcha cheese cloud topping and matcha powder; "A Touch of Jasmine Flower," which uses three jin of fresh jasmine flowers infused with one jin of snow buds, paired with sifted matcha; and "Rich Matcha Flower Field," built on a double tea base of matcha and peach oolong, topped with rich matcha cream.
Co-branded cups use "forest green" as the visual axis. An outer peelable layer reveals CLOT branding underneath, while the inner layer incorporates traditional design elements — meander patterns and dragon motifs — rendered in light green tones alongside the CLOT identity.
Merchandise is distributed through tiered purchase thresholds. A single-drink combo earns a random metal badge in one of three designs: mountain, fog hidden, or tea whisk. A double-drink combo unlocks a co-branded blind box containing either a badge set or a plush ball. More than 200,000 "co-branded winning cups" are being distributed nationwide, with prizes including a co-branded carpet, thermos cup, and tea vouchers. A mini program called Yi Qi Ma Ma Kan (一起抹抹看) runs a simultaneous lottery for additional hidden merchandise.
The collaboration carries the tagline "Yi Mo Ru Shan Lin, Nong Dan Jie Xiang Yi" — loosely, "one stroke enters the forest; rich or light, all is fitting."
The launch follows a pattern of Chinese tea and beverage brands pairing with fashion or IP partners to build collectible merchandise ecosystems around drink purchases. The tiered blind-box mechanic — randomised rewards unlocked at different spend levels — has become a reliable traffic driver in this category, turning a single transaction into a layered brand experience that extends well beyond the drink itself.
