Baili Runs Outdoor Cinema Pop-Up on Shanghai's Anfu Road With Ambassadors Zhang Linghe and Zhang Ruonan
Baili staged an outdoor cinema pop-up on Shanghai's Anfu Road on September 24, 2026, pairing street activations with a live stream featuring ambassador Zhang Ruonan.
Chinese footwear brand Baili (百丽) staged a limited-time pop-up store at the intersection of Wukang Road and Anfu Road in Shanghai on September 24, 2026. The activation, titled "Tongdao Pengyou Film Screening Room" (同道朋友放映厅), was designed as an outdoor cinema combining creative experiences with street-level community engagement.
The brand invited pet enthusiasts to the site and coordinated with local cycling communities to draw foot traffic through the surrounding area. The Wukang–Anfu corridor, one of Shanghai's most photographed and lifestyle-oriented streets, provided the backdrop for the event.
In parallel, brand ambassador Zhang Linghe (张凌赫) generated online buzz ahead of the activation. Fellow ambassador Zhang Ruonan (章若楠) participated in a live stream titled "Zhang Ruonan's Showroom" (章若楠的 Showroom), which featured styling tips, craftsmanship breakdowns, and product presentations, extending the campaign's reach beyond the physical location.
