Amap Adds Internet-Famous Guangzhou Cat Meimei as a Custom Navigation Vehicle Icon
Amap launched a custom in-app navigation icon on September 18, 2026, featuring Meimei, an 11-year-old internet-famous cat from Guangzhou.
Amap (高德地图), China's widely used mapping and navigation app, launched a custom navigation vehicle icon on September 18, 2026, featuring Meimei (眉姐姐), an 11-year-old internet-famous cat from Guangzhou. Users can unlock the exclusive icon by navigating to My → Settings → Navigation Settings → Navigation Vehicle Icon within the app.
The icon is built around two of Meimei's signature mannerisms: a "rabbit jump" dynamic animation and a recreation of the head-shaking motion familiar from her widely circulated videos. The feature is paired with the hashtag #SaveMeimei, framing routine navigation actions as an emotional Easter egg for fans of the cat.
The collaboration is limited to Amap's in-app navigation interface and requires no additional download or purchase. By embedding a beloved animal IP directly into a functional, high-frequency touchpoint, Amap converts an everyday navigation session into a moment of affective engagement — a pattern increasingly common among Chinese super-apps looking to deepen user attachment beyond utility.
