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What we’re reading, writing, and arguing about this week.
Crocs and Pokémon Launch 30th-Anniversary Collection Led by Poké Ball Clog
Crocs and Pokémon mark the franchise's 30th anniversary with a Poké Ball clog, two Jibbitz charm packs, and a three-shoe character wave.
MarketingAn internet aunt, a pineapple pun, and a milk brand's bid to bottle good luck
If you've spent any time on Chinese social media recently, there's a decent chance you've had 潮汕如姨 stuck in your head — the Chaoshan aunt who became an overnigh
RetailA mall in China turned last-minute summer homework into a full-on “competition”
A mall in China turned last-minute summer homework into a full-on “competition” For shopping malls, the old formula was simple: run a sale, offer some coupons,
AutomotiveA Xiaomi dealer turned a 20-car showroom into a giant collectible display case
There's something almost too satisfying about watching a car slot perfectly into a display cube.
Food & BeverageSushiro Is Turning One of Gaming's Best Indie Hits Into an Actual Sushi Meal
Most restaurant and game collaborations require some creative contortion to make them work. A strategy game meets a bubble tea brand?
TechTencent's WorkBuddy just threw a four-day 'coffee festival' — and the AI is the barista
For most productivity tools, coffee is a punchline — the thing you're supposedly replacing with better focus.
Rankings.
Vetted directories of the best China-facing service providers.
Xiaohongshu (RedNote) Marketing
BlueFocus
Beijing
Leqee Group
Hangzhou
AnyMind Group
Singapore
Douyin Marketing
Sekkei Digital Group
Shanghai
BINGO Digi
Shanghai
Gentlemen Marketing Agency (GMA)
Shanghai
KOL & Influencer Marketing
YKONE
Shanghai
Sekkei Digital Group
Shanghai
BINGO Digi
Shanghai
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